The Billfold Syndrome CBS Closing Credits from 1978

Back in April, I revised my Watching M*A*S*H in the 1970s feature. I added video of the CBS closing credits to “Commander Pierce” from September 1978 as an example of how the network promoted other shows by using a voiceover.

Here are the closing credits to “The Billfold Syndrome” from its original CBS broadcast on Monday, October 16th, 1978. It features a CBS voiceover for One Day at a Time (which followed M*A*S*H) and Lou Grant (which aired after One Day at a Time).

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I meant to post this months ago but completely forgot about it. For those M*A*S*H fans who watched the series on CBS during its original run, perhaps it will sound familiar. For those of us who didn’t watch M*A*S*H on CBS, I think it’s an interesting curio.

Over the past month or so I’ve been working on upgrading the quality of many of the videos here at MASH4077TV.com. I plan on posting additional videos every Sunday for the next few weeks. Some will be brand new while others will be shifting from existing articles and features to the blog where they’ll hopefully reach a larger audience.

4 Comments

  • BDOR says:

    They talked over the end titles even way back in the 70s?

    • Crabapple Cove says:

      Most definitely they did. Because the networks used to show the full credits at the end of each show, they would voice over those credits to promote the next show up and sometimes other programming coming up in the week.

      • BDOR says:

        Hey, even I remember a time when they used to do that – even into the 90s and the Turn of the Millennium in some cases. I just had no idea they talked over the credits way back then. I dunno, it’s still a bit before my time, but I always figured talking over the credits began happening sometime in the mid-to-late 80s.

  • Joe says:

    oh no, they talked over the closing credits even back in the 60s.

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