The M*A*S*H marathon that aired on Labor Day (September 1st), marking the first day the Hallmark Channel, garnered terrific ratings for the channel. According to ClassicTVHits:
Running from 9 a.m.-11:30 p.m., the M*A*S*H marathon outperformed the network’s time-period average in the third quarter to date by 80%, according to Nielsen Media Research data.
The stunt also registered an 84% increase in impressions among women 25-54 and a 127% jump among adults 25-54. In primetime, the marathon averaged a 1.1 household mark.
In addition, the marathon pulled in more viewers than the FX marathon that aired the night before:
Hallmark’s M*A*S*H mix topped the show’s finale on FX the day before. According to Hallmark officials, the network’s Labor Day presentation outperformed the 0.7 average for FX Aug. 31 from 7a.m.-6 p.m. by 29%.
Looks like M*A*S*H is off to a good start on the Hallmark Channel.