TV Guide Ads


With contributions from AaronHandyIII.

Introduction

For your enjoyment, here are a selection of black & white advertisements from TV Guide magazine promoting episodes of M*A*S*H, including the very first episode. Today, TV Guide is no longer the wildly popular television magazine it once was. But back in the 1970s and 1980s it was one of the only ways to find out what was on television.

Individual CBS Episodes

Here are some ads for specific episodes. Typically, season premieres and finales were heavily promoted with large ads while regular episodes were only given text in the listings.

TV Guide Ad
“M*A*S*H — The Pilot”

TV Guide Ad
“Divided We Stand”

TV Guide Ad
“The General Flipped at Dawn”

TV Guide Ad
“Officer of the Day”

TV Guide Ad
“Welcome to Korea”

TV Guide Ad
“Margaret’s Marriage”

TV Guide Ad
“Fade Out, Fade In”

TV Guide Ad
“Fallen Idol”

TV Guide Ad
“Peace On Us”

TV Guide Ad
“That Darn Kid”

TV Guide Ad
“Hey, Look Me Over”

Syndicated Advertisements

In addition to new episodes, ads would be placed in TV Guide issues to promote syndicated repeats of M*A*S*H, on various CBS affiliates and other stations. M*A*S*H was (and is) shown often in numerous local markets throughout the country. The following are a sampling of these syndicated ads:

TV Guide Ad

TV Guide Ad

TV Guide Ad

TV Guide Ad

The last TV Guide advertisement for M*A*S*H likely ran in the late 1990s or early 2000s, perhaps relating to its cable debut on FX.


Published September 1st, 2003
Last updated November 10th, 2013

3 Comments

  • Magnificent as always, RJ. I got some more original CBS ads, if ya want ’em. 😉

  • John Mockler says:

    By the formatting of the ad, I believe the last in the series of pics on this page is not a cable ad but a local syndication ad from an ABC affiliate, circa 1980-81.

    • Jon says:

      I was going to make the same comment about the last syndicated ad, as ABC and some of its affiliates used that format for its ads in the 1980-81 tv season, which I remember most for its 11-week strike delay.
      The CBS Late Movie ad is most likely from the E New England edition of TV GUIDE, where the affiliates at the time were ch. 3 in Hartford, CT, ch. 6 in New Bedford, MA, and ch. 7 in Boston. WPRI-TV was and still is the ABC affiliate in Providence, RI, though it was affiliated with CBS until some point in the late 70s, switching ABC for CBS with New Bedford’s ch. 6.

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