Note: This article is about M*A*S*H in syndication in the United States of America and does not discuss international syndication.

Introduction

Syndication refers to a method of distribution in which individual outlets are supplied with content by a central provider. Comic strips, for example, are syndicated to newspapers. In the television industry, shows can be placed in “first-run syndication” (where individual television stations are the first to air new programs) or “off-network syndication” (when a program originally broadcast on a network is later sold to individual stations). In the past, networks would also syndicate repeats of their own programming in daytime and late-night time slots.

M*A*S*H, of course, was broadcast by CBS from 1972 to 1983. While it was on the air, however, CBS aired repeats of the series during the afternoon and late at night. The series was also sold into off-network syndication in the late 1970s. Off-network syndication continued long after M*A*S*H went off the air in 1983. In 1998, the series went into cable syndication.

As of June 2009, M*A*S*H is being syndicated on two cable channels, one broadcast network and on local stations.

The CBS Late Movie (1977 – 1979)

From 1977 to 1979, M*A*S*H was shown once a week as part of CBS’s rotating umbrella series, The CBS Late Movie, first on Fridays and then Thursdays. Beginning Friday, September 16th, 1977 it was shown from 11:30PM-12AM, followed first by repeats of Kojak (until December) and then a movie (until March of 1978).

September 9th, 1978 TV Guide Ad

Its last Friday showing was on March 24th, 1978; its first Thursday show took placing the following week on March 30th. The last Thursday broadcast — and the final broadcast overall — was on September 6th, 1979.

CBS Daytime (1978-1979)

During the 1978-1979 season, CBS added repeats of M*A*S*H to its daytime rotation. The series was shown daily, Monday through Friday, from 3:30-4PM, starting Monday, September 4th with the pilot episode. This corresponded with the final year M*A*S*H was part of CBS’s late night line-up, Thursdays at 11:30PM. Thus, for one season, M*A*S*H was shown in three different time slots on the same network. According to a CBS spokesman:

“Most of us here have pretty long memories and we can’t recall another program ever being aired in three different time slots at once by the same network” [1].

M*A*S*H stayed on the CBS daytime rotation until September of 1979, when it was replaced by repeats of One Day at a Time. Its final broadcast was on Friday, September 14th.

Off-Network/Local Syndication (1979 – Present)

M*A*S*H entered off-network syndication on local stations across the United States in September of 1979. Negotiations over the sale of syndication rights may have begun as early as 1976. Interested stations in various markets would would bid against one another for the opportunity to show M*A*S*H weekly (Monday through Friday). In New York City, the country’s largest market, M*A*S*H sold for just under $35,000 an episode [2]. In Los Angeles, the second largest market, the price tag was $12,000 per episode [3].

September 8th, 1979 TV Guide Ad

In February of 1980, M*A*S*H was being syndicated to some 150 markets and winning its time slot in most of them [4]. The president of 20th Century-Fox Television, W. Russell Barry, had this to say:

“I think ‘M-A-S-H’ is very unusual. People ask me all the time, ‘Why can’t you do another ‘M-A-S-H’? Well, it takes the right people and the right elements in proper combination, and it just doesn’t happen that often. About the most you can say is you start out to make the best stories you can. It’s in its ninth year and I think in terms of creative material, this is the best” [5].

M*A*S*H was soon the highest-rated program in syndication. During the 1981 November sweeps, the series, which was seen in 184 markets, earned a 13.9/30 rating and was watched by 11.3 million households. Family Feud was second, followed by PM Magazine [6]. When M*A*S*H went off the air in February of 1983, it was being shown upwards of 16 times per week in some markets, leading Fox to coin the phrase, “The sun never sets on a ‘MASH’ episode” [7].

The news wasn’t all good, however. According to The Boston Globe, between May of 1982 and May of 1983, ratings for M*A*S*H declined in 98 of the 203 markets it was being shown [8]. By February of 1984, it was third in Nielsen’s syndicated ratings, behind Wheel of Fortune and Family Feud [9]. A year later, it rose to second, with only Wheel of Fortune performing better [10]. In November of 1985 it was third again, with Jeopardy taken over second place [11].

In 1984, after its initial syndication cycle (the one that began in 1979) ended, M*A*S*H was again offered to stations across the country. This time it cost a station in a major market between $800,000 and $900,000 an episode with the right to broadcast each episode six times [12]. That works out to between $130,000 and $150,000 per broadcast. By 1986 it cost $1 million dollars for the same six runs or more than $165,000 per run [13].

Until the 1987-1988 season, M*A*S*H was always the top sitcom in syndication, even if it wasn’t the highest-rated syndicated program. By April of 1988, however, Family Ties and Cheers were the highest-rated sitcoms [14]. By 1990, M*A*S*H was estimated to have made more than $400 million in syndication alone 15]. In 1992, the episodes were digitally remastered and close captioned 16].

It wasn’t until February of 1993 that “Goodbye, Farewell and Amen” was made available for showing in syndication, a decade after it was originally broadcast on CBS [17]. M*A*S*H continued airing in local syndication throughout the mid-to-late 1990s but was no longer the powerful force it had once been. The syndicated landscape had shrunk, with many independent stations signing with FOX in the late 1980s and UPN and The WB in 1995.

M*A*S*H* was remastered again in 2001, this time going from film to digital [18]. It continues to air locally in some parts of the country.

Cable Syndication (1998 – Present)

In July of 1997, FX announced it had purchased the cable rights to M*A*S*H at a cost of $165,000 per episode [19]. The series premiered on FX on Sunday, September 6th, 1998 at 8:00AM ET with a 15-hour “Bootcamp Marathon” that included the series premiere and the series finale along with several classic episodes. Episodes were shown seven days a week from 1-2:00PM and Monday through Friday from 6-8:00AM [20.

By 2000, FX was showing M*A*S*H up to eight times a day and was regularly running marathons on April Fool's Day or Memorial Day. It also broadcast the 1970 film MASH and the special "Memories of M*A*S*H. An attempt by FX to launch a new schedule with dramas such as Buffy, The Vampire Slayer and The Practice in September of 2001 backfired and M*A*S*H was moved to primetime [21].

FX began moving to original programming in 2002 and in July of that year Hallmark Channel announced it had purchased the exclusive cable rights to M*A*S*H. The move cost some $60 milion dollars [22]. FX aired its last M*A*S*H marathon on August 31st, 2003 and Hallmark Channel its first on September 1st, 2003. Initially, episodes shown on Hallmark Channel were uncut and thus ran long. Like FX before it, Hallmark Channel aired frequent marathons of M*A*S*H in addition to daily blocks.

In September of 2006 TV Land acquired the exclusive prime time and cable rights to M*A*S*H, meaning for the first time two cable channels would share the rights to the series [23]. Hallmark Channel would continue showing the series between 8:00AM and 8:00PM (during the day) while TV Land could air the series from 8:00PM to 8:00AM (during the evening/night).

On January 1st, 2007 TV Land began a week-long marathon of M*A*S*H episodes running from 8:00PM to 8:00AM. As of February 2009, the two cable channels continue to share cable rights to the series.

ION Television (2008 – Present)

In February of 2008, ION Television — a broadcast network launched in 1998 as PAX and later known as i — announced that it would begin airing M*A*S*H in primetime as part of its 2008-2009 schedule [24]. M*A*S*H debuted on ION on Monday, September 8th, 2009.

Works Cited:

Last updated June 27th, 2009